What if you could dominate local search results for your service niches? And what if the increased web traffic as a result were quality leads, making it easier for you to close sales and boost your revenue?  Our Lead Generation are strategic digital properties that market your services over and above your regular business website, targeting and funneling searchers with higher buyer intent.

Google My Business

Lead Generation strategies include building out and optimizing search engine properties like Google My Business (GMB). Why is GMB key to having an effective search results presence? GMBs sit right between the paid ads (Google AdWords) and the organic (ranked, unpaid) search results. This is called the Map Pack and it's prime digital real estate on PAGE 1. So any time someone Googles key words for services you offer, if Google considers your GMB to be trustworthy, it will rank higher - having more visibility - in the Map Pack. The top 3 in the Map Pack are visible in initial search results. Those who sit atop Position 1 are much more likely to get clicks than Position 2 and 3; 2 and 3 are much more likely to be clicked than 4 or lower. Key to Lead Generation then, is claiming, validating and ranking your business's GMB. Excelsior will work with you to analyze your competitions' sites and GMBs, keywords for the services you want to rank for, and then implement numerous best practices to optimize your GMB - with the goal of rising up the Map Pack.

Lead Generation Services Funnels

Lead Generation sites are websites, but serve a different purpose than your regular business presence on the internet. They serve the purpose of attracting buyer intent for individual services you offer, and funnel visitors to reaching out to you. A Lead Generation service niche page will have authoritative content we write, and calls to action (CTAs). These CTAs include message forms to fill out for service or project quotes for example, that go directly to you for your sales team to convert. CTAs also include scheduling features, and click-to-call buttons. With one touch of a button, a smartphone user can call you directly, and we even use special forwarding numbers to track the leads. A voicemail can be converted into an email, even - making the process convenient for you too. Compared to shared leads that may be a few days old on the national lead generating directories, these leads are ONLY for you, and they are fresh. Smartphone users have higher buyer intent than someone searching from their computer and filling in a form. They are more likely to have an urgent problem they need you to solve. Because the sales leads are submitted to you in real time as well, your opportunity to close the sale is higher than contacting lukewarm leads that have also been passed to your competition. Time is of the essence.

We'll do a professional audit of the competitive landscape in local search for the services you offer, and the types of keywords potential customers are using to search in those niches. We then optimize Lead Generation properties for those service offerings. Ranking does take some time and patience. However the goal is for your business to dominate local search results in multiple ways for buying intent - resulting in more quality leads contacting you.

Between your optimized website, an optimized GMB, and an optimized Lead Generation site, you can dominate the search results. For those searching for a local service to meet their needs, the goal is that everywhere they look, your service offerings will dominate the results - increasing your visibility and conversion rates.