You've got a small business, are looking to grow your revenue and have found our site? Welcome! With rapidly changing technology, and the pandemic affecting how and where we do business, having an online presence is more important than ever.
But having a website is the bare minimum. As with any property - a website being digital "real estate" - people only know it exists if they are made aware of it. Like a storefront, you want more traffic than just people who happen to pass by. Even referrals and word of mouth aren't enough if you want to grow your customer base and scale your business.
You need to make your presence known, and meet your potential online customers where they are looking for you and/or the types of services you offer - on search engines, and on social media.
Excelsior Digital will help expand your customer base by connecting you with people searching for what YOUR business offers. We provide online results.
If you don't have a website yet and found us by searching for phrases like, "best website" or "web designer near me" - we can build one for you and work on ranking it on Google. That way, your site will ideally be right up there when potential customers are looking for the services or products you provide. This is called Search Engine Optimization (SEO).
If you already have a website, we can can make sure it's optimally designed for visitors on today's devices - desktop, tablet and mobile users. And, we can audit it for SEO. We can implement changes for an improvement in both visitor experience and rankings. With more leads from your site, you'll be able to grow your business.
Looking for an online marketing company that can help a local small business like yours with digital ads? We also strategically plan and implement online advertising campaigns - Pay-Per-Click (PPC) browser ads like Google Adwords, social media like targeted Facebook ads, and content marketing strategies.
Should you need regular posts to your social media accounts, Google My Business, or fresh blog article content, we can provide that too, optimized for results of course.
Or - do you want to get these types of accounts up and running but haven't had the time or know-how? We'll analyze your presence, deliver results for you and value for YOUR customers.
We're online and mobile marketing specialists and keep up-to-date on all the latest technology developments and trends in search engine algorithms and social media presence. We all want to keep our costs down, and as strategists, we know what's efficient and effective.
DESIGN
We'll discuss your needs with the competitive environment and propose strategies that fit your goals. We'll create an appealing, unique website and/or other digital properties tailored to your business branding and value proposition. The site will be designed to rank on search engines. We'll drive engagement, meeting your customers and potential clients wherever they are online, so that more leads are generated for the services you offer.
MANAGE
We can update and manage your website, and social media, delivering new content. We can also run online marketing campaigns on search engines and social media, and via targeted email. We'll track your online leads and calls. We offer reputation management services to ensure potential customers see the good work you do. We use social media management tools to increase visibility, positive reviews, posts and feedback; concerns are addressed and made right.
ANALYZE
You can't truly manage what you don't measure. We'll track and assess leads and campaigns, so we know what works and can deliver you RESULTS in the form of measurable return on investment. We'll keep you informed and involved, too as we implement your chosen plans and work towards your goals.
Responsive Website Design: Sites that change with visitors' devices and behaviour
User interface and experience are key to website design.
A responsive website is designed to adapt to the myriad devices and screen sizes out there. These changes are dynamic so even if the user changes orientation, from vertical to horizontal, the site elements will change with those movements. Responsive websites look great and load quickly no matter how someone is viewing your site! A meaningful, enjoyable website design will make for a better user experience - resulting in more of a likelihood visitors will stay longer, with higher conversion rates (leads like calls, messages and clicks).
Maybe you have a website already, but it was designed years ago for desktop browsers. But so much has changed in just a few years - not just technology but also the behavior of the consumers using it. More people are using the internet outside the home, from their smartphones. The mobile website design needs to be optimized and made with their experience in mind too. Responsive website design makes for a better experience for mobile users - it's not just a "mini me" version of the desktop site.
We're a web design company that creates unique, appealing sites. Our best websites all welcome and inform your visitors, are easy to navigate, and that hold their interest.
Whether you have an old site that needs updating for the current website design technologies, trends and best practices, or you don't have a web presence at all - Excelsior Digital will work with you to create a website you'll be proud of, and that will be reflective of your brand position and business. Our responsive websites are designed to increase visibility and thus quality web traffic - connecting you to more customers.
Search Engine Optimization: Boosting search results relevance and ranking
Websites are only of use if people can find them! Search engines like Google take keywords people enter, and use algorithms (software) to display relevant website results. The search engine's aim is to deliver the user the best match to what it is they are looking for.
Google has excelled at delivering relevant results and is thus used so often that it has become part of the everyday vernacular: the verb "to Google." The name is synonymous with the very act of searching online.
Search Engine Optimization (SEO) is the process of making your site not only more appealing to human visitors "Googling," but also making it more Google-friendly.
SEO can boost your site's ranking on search engine results, attracting more visitors looking for the products and services you offer.
We have a number of factors we can optimize your site for, both on-page with the content and code of your site, and off-page to increase trust signals for your site elsewhere online.
For on-page SEO, keywords are, well, key! Those are the words people are using when they search on Google, for the types of goods, information or services you offer. Are they finding you, or are they finding your competitors? We analyze the keywords people are actually typing in, and we gear your site for these "buyer intent" keywords these searchers are using. In other words, we'll optimize your website so it will be a better match in the search engine results.
This process of Search Engine Optimization is especially important for small business wanting to attract local leads. If your site is listed at the top for relevant search words, it's going to get more clicks from quality leads.
Get more quality leads and close more sales
Getting more visibility via better search engine ranking is good. But don't confuse higher web traffic with performance. What matters is whether those visitors are converted to leads. Quality leads are the difference between "Just browsing" and buying intent. Lead Generation is about getting RESULTS. That's why it's important to work with a website development company like ours that specializes in small business marketing.
At Excelsior Digital Solutions, we make use of local Lead Generation strategies for small business - special online properties including Google My Business (GMB) and targeted sales funnels. These Lead Generation strategies go beyond your typical marketing campaigns and your own business website.
Our Lead Generation strategies are proven to convert web traffic into qualified leads - which means more sales to close and ultimately more money coming into your business.
We'll do a professional audit of the competitive landscape in local search for the services you offer, and the types of keywords potential customers are using to search in those niches. We then optimize Lead Generation properties so that your business dominates search results in multiple ways for buying intent on the services you offer - resulting in more quality leads contacting you.
Excelsior Digital is a web design and digital marketing company dedicated to serving small business. We're located in White Rock / South Surrey, BC Canada.
